Put your audience at the heart of your marketing
Our Marketing CRM tools help you turn audience data into insights that guide your campaigns and drive better results.
All Audience Features
Tags, predictive insights, behavioral targeting, lookalike audience finder, and more.Build better relationships
Our tools make it easy to get to know your audience, so you can shape campaigns around them from start to finish.
Signup Forms
Grow your audience with signup forms
Collect the data you need to send your customers personalized, relevant content.
Audience Dashboard
Know who to talk to
Our audience dashboard gives you the tools you need to understand contact data and act on it—all in one place.
Segmentation
Send the right messages to the right people
Our segmentation tools make it easy to send campaigns that matter to your audience.
Connects to your tools
Seamlessly pull in contact information and behavior data from some of our most popular apps—in just a few clicks.
All the ways to know, reach, and grow your audience
Know your contacts
Audience dashboard
Get a holistic view of your audience and start sending targeted messages.
Learn moreContact profiles
Learn about the people behind your data with in-depth profiles for each member of your audience.
Marketing CRM tools
See all the tools that help you get to know your audience and find new ways to market to them.
Reach the right people
Pre-built segments
We’ll create actionable segments within your data so you can quickly launch campaigns.
Behavioral targeting
Trigger messages based on real-time user behavior with your website, campaign or app.
Predicted demographics
Get to know your customers so you can send personalized campaigns.
Learn morePredictive commerce insights
We’ll help you predict future purchase behavior so you can drive more sales.
Learn moreGrow your audience
Social posts and ads
Connect with fans, and find new ones, with organic posts and targeted ads.
Learn moreLookalike audience finder
Find new people who are similar to your contacts for social posts and postcards.
Business card scanner
Collect and organize contacts as you meet them with our business card scanner.
On average, segmented campaigns have 23% higher open rates and 49% higher click-through rates than unsegmented campaigns.
“Ultimately, it’s getting to know our customer. Mailchimp’s tools and platform allow us to get closer and understand what they want.”
Michael Ripps, Co-Owner Jittery Joe's
Keep pushing forward. We've got your back.
250+ app integrations
You can connect all your tools to Mailchimp and unlock even more features.
A directory of trusted pros
Take your marketing to the next level when you work with a Mailchimp partner.
Better audience insights, better conversations
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