Turn insights into winning campaigns
With millions of customers comes millions of insights. Our platform puts your data to work so you know what's working and what to do next.
Smart Recommendations
Get data-backed, personalized guidance to plan your next marketing move.All Insights Features
Surveys, benchmarking, purchase likelihood, product recommendations, and more.Get smarter as you go
We analyze your audience engagement to help you market smarter with each campaign.
Smart Recommendations
Personalized guidance each step of the way
Our data‑backed recommendations help you know who to talk to, what to say, and how to optimize your approach.
A/B TESTING
Take the guesswork out of marketing
Test subject lines, content, send times, and more to see what gets the best results.
CONTENT OPTIMIZER
Make your email content more engaging
Our Content Optimizer compares your campaigns against email best practices and provides personalized suggestions to help improve your copy, imagery, and layout.
Connect all the dots for more actionable data
With all your data in one place, you'll have a holistic view of performance and get more sophisticated insights.
All the ways you can market smarter
Reporting
Mobile reporting
Understand how customers are engaging with your campaigns and find ways to improve, even on the go.
Campaign benchmarking
See how your open, click, and unsubscribe rates compare to your industry peers.
Learn moreListen, test and learn
Surveys
Get a clear picture of what your audience wants, and discover new opportunities based on their feedback.
A/B testing
Test subject lines, images, send times, and more to see what gets real results.
Learn moreAudience dashboard
The tools you need to understand your contact data and act on it–all in one place.
Smart Recommendations
Create brilliant content
Connect with your customers and get better results with more effective emails.
Learn moreSmarts behind every send
Send the right messages at the right time and know what to do next with industry tailored insights.
Predict your best customers
Connect your store and take advantage of data-driven ecommerce features.
Learn more
On average, small businesses that use personalized recommendations receive up to 25% more orders than bulk email.
“Mailchimp gives us the actionable insights to be able to create compelling, engaging, and personalized marketing programs. These things help us engage with our customers and grow our community.”
Jamie Gottlieb, Content Marketing Manager at Roadie
Keep pushing forward. We've got your back.
250+ app integrations
You can connect all your tools to Mailchimp and unlock even more features.
A directory of trusted pros
Take your marketing to the next level when you work with a Mailchimp partner.
Start putting your data to work
Get the tools you need to learn about your audience, analyze your performance, and improve your marketing. It's easy to get started with our free plan.