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   Topic Explainer

   What Is Customer Retention? Overview and Strategies to Help You Improve

   Learn what customer retention is, why it’s important to a business, and get strategies to improve customer retention.

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   Measure Email Performance

   How the Museum of Contemporary Art Denver Tripled Their Email Revenue | Mailchimp

   MCA Denver uses Mailchimp’s premium email templates and integrations to simplify their marketing.

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   Business Tips

   WTF is a personal flywheel?

   What are your long-term ambitions? Maybe they include finding time for hobbies, becoming an authority in your field or eating healthier. But achieving something like that requires a lot of effort over time. That’s where a personal flywheel comes in.

   20 min read

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   Business Tips

   Five-minute briefing: period products

   For decades, menstrual hygiene brands have been hidden away at the backs of shops and are often made with harmful chemicals to boot. Now a new generation of period care companies are taking on an outdated sector and giving it a much-needed revamp.

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   Business Tips

   Everything you need to know about... priority management

   Working out what you should be focusing your energy on is important no matter your role – but when you’re leading a business, it’s especially critical. Welcome to the world of priority management.

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   Topic Explainer

   Public Relations for Small Businesses

   Public relations can help bring attention to and generate interest in your business. In this guide, we'll explain what PR is, what it isn't, and why your small business needs it.