Grow & Scale
More customers, more revenue, more of everything. Find out ways to grow more effectively.
How to Handle Hyper Growth
It sounds like a nice problem to have, but experiencing hyper growth brings with it a unique set of challenges.
Drive Sales
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Product bundling: a refresher
If your business sells multiple products or services, then you’ve got a decision to make. Sell everything individually, or put some (or all) of your items together and create a combined, cheaper offer.
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Sample sales aren’t just for the big boys
For luxury brands, sample sales have been an effective way to free themselves of excess stock. The discounts can be big – up to 90% off. And following 18 months of disrupted trade and leftover stock, small businesses are turning to sample sales, too.
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Everything you need to know about... product line extension
It’s a pretty lucky business that manages to grow by sticking to just one product or service – but building out a product portfolio takes some thoughtful planning.
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Hashtags and dollar signs: making money on social media
On social channels these days, there’s a micro-economy for just about everything – writing Clubhouse bios included.
Grow Brand Awareness
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Public Relations for Small Businesses
Public relations can help bring attention to and generate interest in your business. In this guide, we'll explain what PR is, what it isn't, and why your small business needs it.
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Establishing and Maintaining Brand Consistency
In this guide, you’ll learn what brand consistency is, how to achieve it, and why it benefits your business.
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How to... build your business' profile on TikTok
Not many social platforms have made quite the impact that TikTok has. As brands continue to innovate on the app, it’s probably about time to touch base on what best practice actually looks like.
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The ins and outs of collaborating with a big brand
Lionel Jagorel is co-founder of Parisian running community Jolie Foulée. In 2020, the group worked alongside French sneakers brand Veja to create the Condor 2 running shoe. Here Lionel outlines how the collab went down.
Top Integrations to Grow Your Business
Connect your favorite tools to Mailchimp to bring your data together and keep your business growing.
Measure Marketing Performance
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The Science Behind the Art of Marketing
5 behavioral economics lessons marketers need to know
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The breakdown: marketing attribution models
What are marketing attribution models and how do they help companies understand their customers better?
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KPIs: Definition and Best Practices
Key performance indicators (KPIs) are quantifiable measures that help businesses evaluate their progress toward achieving important objectives.
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How to Use Google Analytics: A Beginner’s Guide
Learn how to use Google Analytics to better understand your audience and make the most of your data.
Grow Your Team
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Questions to ask when looking for a consultant
There may come a time when you feel the need to bring in some external expertise to guide you on specific aspects of your business. The problem is, there are many experts out there – many of whom look the part and talk a good game.
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Everything you need to know about... finding a co-founder
Whether out of necessity or simply choice, you might be on the hunt for someone to build your business with. In one of the great understatements of our time, finding the right person is kind of important.
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The problem with ‘cultural fit’
In discussions about diversity and inclusion in the workplace, socio-economic inequality is often left out, skipped over or forgotten.
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Everything you need to know about... building your professional network
The word ‘networking’ might have some pretty negative connotations, but developing personal relationships around your business will make a huge difference in all kinds of ways. Here’s how to be proactive about it.
It's easy to get started
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