Personalization
Give Your Customers What They Really Want
Mailchimp’s personalization tools give you the keys to unlock valuable customer insights and use them to send the right message at the right moment.
Predicted Demographics
Personalize your marketing with predictive insights
Our predicted demographics help you get to know your customers so you can build campaigns that resonate.
Get customer demographics without hiring a data scientist
We do the heavy lifting for you, predicting gender and age information for contacts in your audience, regardless of whether they've engaged with your campaign content in the past.
Create marketing plans that drive engagement
Use predicted demographics to learn about who your customers are so they can start connecting with you. Use those insights to create more personalized campaigns that resonate with different age and gender segments. Reach pre-built demographic segments in just one click from your audience dashboard.
See who’s interacting with your campaigns
Our reports will help you learn more about your audience’s behavior. With predicted demographics, you can find out who’s engaged with your marketing—and whether they’ve clicked, bought, downloaded, and more—so you can create better content that resonates with them.
Combine predicted demographics with your existing data
With our advanced segmentation tool, you can create segments that use campaign activity, gender, and age data to identify the demographics of your least engaged subscribers. Then, send specialized content to create more effective re-engagement campaigns. Use our lookalike audience finder to reach new customers who behave like your most engaged demographic segments.
“Mailchimp’s predicted demographics help me understand more about who I’m talking to so I can refine my message to connect with them in a better way. Knowing who I’m talking to helps me build that relationship.”
Tim Scott, Co-Founder of Miscoots Outfitters
Learn how they do itPersonalize your marketing with predicted demographics
This feature is available to all standard and premium pricing customers.
See how else you can personalize your marketing with Mailchimp
Tags & Custom fields
Unlock better targeting when you organize your contacts in Mailchimp
With all your contact insights organized in Mailchimp, it’s easy to send messages that matter.
CLV & Purchase Likelihood
Boost sales with insights into how your customers buy
We'll use past purchase data to predict future behavior, so you can reach high-value customers with targeted campaigns.