Product Recommendations
Drive more sales with personalized product recommendations
Let us predict what your customers are most likely to buy next by adding personalized product recommendations to your emails.
Customer Journey Builder
Design a journey to take customers from prospect to purchase
Visual Customer Journey
Pre‑Built Journeys
Personalize At Scale
Personalize At Scale
Curate a path for every opportunity
Personalize and fully automate an experience that adapts to customer interactions and increases purchase opportunities.
With automated emails built in Customer Journey Builder, Mailchimp customers see significant increases on average compared to bulk email.
44% increase in open rates
127% increase in click rates
Building a workflow doesn't have to be complicated
Get the conversation started—and keep it going
Starting points kick everything off in your automated journey and put customers on their own path. No matter what conversation you want to have with a customer, we’ll help get it started.
Deliver flexible experiences
Rules like branching points and delays help deliver relevant messages to your customers based on their interactions and behaviors.
See what's working
When someone enters your automation workflow, you'll be able to see and measure how they're engaging as they move along their journey.
Get a head start on success
Using marketing best practices, customer behaviors, and data analytics we offer a library of Pre-Built Customer Journeys to guide your customers from prospect to purchase, including:
- Recover Lost Customers
- Welcome New Contacts
- Remind Customers to Reorder
- Encourage Online Reviews
- Identify High Value Customers
- Celebrate Annual Events
- Offer Personalized Promotions
...and more
Connect all the data from your other marketing tools
Mailchimp seamlessly integrates with your apps and web services so you can do more with your marketing.
The Mailchimp + Zapier integration allows us to save time and also allows us to accurately segment the audience that we wish to target and just makes everything seamless.
Louise, Performance Marketing Manager at ShapeWays
238% open rate increase
238% open rate increase
525% click-through rate increase
525% click-through rate increase
Results not typical. See averages above.
FAQs
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How do I create a Customer Journey in Mailchimp?
Whether a potential shopper is at the beginning of their buying journey or has reached the checkout process, a Customer Journey builder can help you land the sale. Mailchimp’s Customer Journey builder empowers you to create and automate a workflow that’s tailored to your business. To start, make sure you have access to our Customer Journey tools under your current plan.
Navigate to the Customer Journeys homepage and select Create from scratch or use the pre-built maps available. Then, click the Start Building button.
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How to activate a Customer Journey on Mailchimp?
You can activate a Customer Journey on Mailchimp by clicking the Continue button once your Customer Journey map is good to go. From there, you can select a marketing objective and push Turn On. Marketing objectives basically help us ensure you receive recommendations and reports that are specific to your goals. If your objectives change later as your business grows, you can always update them.
Once the Customer Journey is activated, users will be funneled into the map as certain conditions are met.
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How to build a Customer Journey map?
To build an effective Customer Journey map, it’s a good idea to first choose a Starting Point. A Starting Point is an activity that kicks off the Customer Journey. A Starting Point can occur when a user views a page, abandons their cart, doesn’t open a campaign, or celebrates their birthday. You can also add Journey Points, which are rules and actions that prospects can go through until they become customers.
As you create a Customer Journey map, try to identify milestones that you want shoppers to hit. The right touchpoints allow you to stay top of mind and ensure potential clients don’t stray too far from your business.
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How to create a complete Customer Journey with automation and analytics?
Mailchimp can help you create a Customer Journey with automation and analytics. The automation portion of our Customer Journey tool lets you send automated and personalized emails at the right time, so you don’t have to worry about sending them manually from your computer. With analytics, you can see what’s working well and identify areas of improvement, empowering you to move prospects along with data-driven decisions.
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What is a Customer Journey mapping tool?
A Customer Journey mapping tool helps visualize the different paths a prospect can take. The end goal of many Customer Journeys is to remain top of mind as prospects are funneled through the map. Doing so can help you turn prospects into customers. That said, you can also create a Customer Journey map that aligns with your marketing goals.
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What is a Mailchimp Customer Journey?
A Mailchimp Customer Journey is a tool that Mailchimp users can leverage to meet their marketing objectives. You’ll find Pre-Built Journeys that can kickstart the mapping process. Plus, Pre-Built Journeys are also customizable, so you can ensure every step is tailored to your business and customers. You can also build a Customer Journey map from scratch.
Easily plan, manage, and refine unique customer experiences
Customers voted Mailchimp first place in best usability among All-in-One Marketing platforms on TrustRadius.
One map, endless possible journeys
Nurture and encourage your customers as they move from prospect to purchase.
See what else you can do
Surveys
Fuel your marketing with feedback
Whether you’re a restauranteur adapting to a takeout‑only menu or a pilates instructor moving classes online, surveys help you see what is (and isn’t) working so you can market smarter.
A/B Testing
See what works best
Test different versions of your email campaigns and take the guesswork out of your marketing.