E-commerce
Whether you're just getting started or ready to scale, we'll help you sell more stuff online.
E-commerce Time Savers
Learn how Mailchimp's e-commerce automations can help you save time and drive repeat business.
E-Commerce Automations
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What is a Customer Journey? Customer Journey Definition | Mailchimp
Learn what a customer journey is, and how you can build customized, automated customer journeys in Mailchimp.
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The Science Behind the Art of Marketing
5 behavioral economics lessons marketers need to know
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What Is Workflow Automation? Definition, Examples, and Tools
Workflow automation is a straightforward way to streamline essential processes and minimize delays so things get done faster.
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Mailchimp’s New Features and Updates to Help Your Business Grow
Take action based on your users' in-app activity, schedule social posts, bring visitors back to your landing page, and more.
Start an E-Commerce Business
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Naming Your E-commerce Business and Website
Need help naming your online store? Learn what works and how to make the best choice for your business.
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Story of a brand: the cult of In-N-Out Burger
How merchandising, menus and – curiously – religion became key parts of the fast-food chain’s DNA.
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How to flex your ‘no’ muscles
The ability to say ‘no’ is a superpower – particularly for small business owners making tons of decisions daily. Throughout his career, Jason Fried, founder and CEO of Basecamp, has been all for it. We caught up with him to see how he goes about it.
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How I live: designers Bengt Thornefors and Nina Norgen
The founders of Swedish bedware brand Magniberg give a peek into their family life, favourite brands and daily routine.
Everything you need to know about product photography
If you’re trying to sell your products online, then making sure you have great – and consistent – photography is non-negotiable if you’re going to persuade customers to make a purchase.
Retail Marketing
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Sample sales aren’t just for the big boys
For luxury brands, sample sales have been an effective way to free themselves of excess stock. The discounts can be big – up to 90% off. And following 18 months of disrupted trade and leftover stock, small businesses are turning to sample sales, too.
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Repurposing spaces for alternative forms of revenue
What happens when you have to cough up rent on a commercial space you can’t even open? We dig into the companies who are turning their studios and shops into multifunctional spaces to rent out to others.
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The Almeda Club: New York's surfer clubhouse
We talk to the founders of the barbershop and store in Rockaway Beach about how they got started.
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Shannon Maldonado of YOWIE
Shannon Maldonado of Philadelphia-based home and lifestyle shop YOWIE shares her experiences as the founder of a 'proud Black-owned business.'
It's easy to get started
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