Automations that are always on—even when you’re off

FAQs

• Does Mailchimp have marketing automation?

  Yes, Mailchimp offers marketing automation, which allows you to personalize customer journeys, send trigger-based emails, and more. You can also send automated messages to customers that are uniquely tailored to their interactions with your business. Plus, you don’t have to be online, so you can send more emails at the right time and focus on other important matters. Whether you want to send an email after a user signs up or purchases a product, the right tools can help you keep the conversation going.

• How do I add automation to existing campaigns in Mailchimp?

  You can’t edit campaigns that have already been sent out via Mailchimp. However, if you haven’t hit the send button yet or the campaign is paused, you can set a schedule for it. Simply select the email campaign you want to work on and change the triggers, edit the schedule, alter the segment, or set a post-sending action.

  Make sure to click “Resume” once you’re done making changes.

• How to set up Mailchimp marketing automation

  To set up marketing automation, you’ll first have to connect your store to Mailchimp. This way, you can leverage important customer data to send engaging emails. It’s also good to know which Mailchimp plan you have. The Free plan only allows you to set up a single email automation, so you can enable welcome emails for new users or send a birthday email on a customer’s special day. On the other hand, you can create an automated workflow for the whole customer journey with the Standard and Premium packages.

  Once you’ve completed the steps above, you can head over to the Automations icon, click the “Create” tab, and select “Classic Automation.”

• What is automated marketing?

  Automated marketing refers to using technology to reduce the creation of manual emails. So, instead of composing an email after a customer abandons their cart or makes a purchase, you can let the system handle it for you. As a result, potential customers and current clients can receive emails in relation to where they are in the customer journey.

  Not only can this help shoppers remain engaged with your brand, but it can also allow you to create loyal customers. After all, 80% of consumers are more likely to purchase from brands that create personalized experiences.

• What is needed for marketing automation campaigns?

  To set up a few marketing automation campaigns, you’ll need to decide how often to send emails and define the trigger. Preset automations often have triggers already defined, so you’ll only worry about creating the content for the email. However, custom automations require you to indicate the trigger.

  Make sure your automated marketing campaigns sound human and go to the right people. Emails that are too focused on landing the sale or sound robotic can scare off prospects. Instead, focus on crafting automated emails that naturally communicate your message while moving consumers onto the next step in the sales journey.