Digital Content
Check out resources on creating quality content that grabs attention.
How the Happiness Planner Creates More Content in Less Time
Using Mailchimp’s Calendly integration, this e‑commerce business is able to quickly broaden their motivational content offering.
Design Tips
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When advertising meets animation
Animation has been turning heads on TV and in cinemas for decades. We profile four studios around the world to find out why there’s much higher demand from choosing to communicate their message through striking moving visuals.
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Crafting your visual identity
A brand is a whole lot more than just a slick logo. But the visual elements of branding – your colour scheme, imagery, typeface and more – shouldn’t be overlooked.
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How to Design a Beautiful Website if You’re Not a Designer
Ideas for building a professional website to showcase your brand identity online.
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How to Develop a Strong Digital Brand for Your Business
An expert shares 7 things to focus on to create an engaging website and digital presence.
Social Media Content Creation
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How to... build your business' profile on TikTok
Not many social platforms have made quite the impact that TikTok has. As brands continue to innovate on the app, it’s probably about time to touch base on what best practice actually looks like.
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How to... build your business' profile on Pinterest
Pinterest is a lot more than just a virtual corkboard for DIYers and wedding planners. With more active users than Twitter – and more with the intention of making a purchase – it’s a super-relevant platform for brands to focus on.
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Buying influence (and content)
Charlotte Williams, who runs diversity-focused influencer marketing agency SevenSix as an antidote to under-representation in the industry, explains how micro-influencers can help new brands create content without spending a fortune.
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Dos and don'ts of rewards-based crowdfunding
Rewards-based crowdfunding offers investors varying levels of non-financial rewards depending on how much is pledged. John Auckland, founder of crowdfunding support agency TribeFirst, shares his advice for those thinking about going down this route.
Email Design & Storytelling with Alps & Meters
Learn how using the drag‑and‑drop feature helps the vintage outerwear company master their messaging.
SEO
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Everything you need to know about... organic SEO
The higher your business ranks in search results, the more likely people are to visit your website. SEO is all about making sure search engines surface your site when people search for questions or terms related to your business.
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How to Use Google Analytics: A Beginner’s Guide
Learn how to use Google Analytics to better understand your audience and make the most of your data.
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SEO Guide for E-commerce Websites
Drive more traffic to your e-commerce site and get more sales with these tips. Learn how to use keywords wisely and optimize content across devices.
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How to Successfully Start a Small Business Online: Tips and What to Avoid
Find your audience, engage them with marketing campaigns that work, and watch out for a few common pitfalls.
Voice & Tone
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Branding Your Online Business
Branding sets your business apart from competitors. Learn what it is, what goes into it, and how to do it.
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Establishing and Maintaining Brand Consistency
In this guide, you’ll learn what brand consistency is, how to achieve it, and why it benefits your business.
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Naming Your E-commerce Business and Website
Need help naming your online store? Learn what works and how to make the best choice for your business.
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Marketing Lingo Crash Course
Follow this guide to learn all about key marketing terms, approaches and which experts to hire to bring your marketing strategy to life
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