Social Media
Organic posts, paid posts, advertisements, and more—explore the different ways you can connect on social media.
How to build your business profile on Tik Tok
As brands continue to innovate on the app, it’s probably about time to touch base on what best practice actually looks like.
Social Media Marketing
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Where Gen Z goes to discover who's trending
Evan Britton used to think that Wikipedia sucked on mobile, so he set out to make something better. Instead, he accidentally created a wildly popular online database of teen culture, Famous Birthdays, and yet you’ve probably never heard of him.
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Hashtags and dollar signs: making money on social media
On social channels these days, there’s a micro-economy for just about everything – writing Clubhouse bios included.
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How to... build your business' profile on Twitter
No, this isn’t an article from 2012. It might be largely overlooked for the likes of Instagram and TikTok, but there’s lots of value for smaller brands on Twitter if you know how to go about it.
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The low-cost promotion starter park
Starting a new venture will require you to get out there and spread the word about your business. There are so many ways to do this – from in-house marketing to external PRs – but, for those on a budget, here’s the DIY approach.
Instagram Advertising
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New Year, New Goals: 10 Resolutions Mailchimp Can Help You Keep
It’s great to set big goals, but you need to define concrete steps that’ll help you reach them.
How Microinfluencers Help Brands Win
Charlotte Williams explains how micro-influencers can help new brands create content without spending a fortune.
Social Media Content Creation
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Everything you need to know about... product photography
If you’re trying to sell your products online, then making sure you have great – and consistent – photography is non-negotiable if you’re going to persuade customers to make a purchase.
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Courier Workshop episode 7: Content Usage Rights
Yes we’re getting technical, with a legal issue that’s often ignored by small businesses but one that could come back to bite you if you don’t get it right. In this episode, we’ll outline how to develop content licensing agreements over the content you use – be that photography, video, social posts or illustrations.
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‘For someone to use your content, they need a license.’
Jasmine Boadi, Commercial Solicitor & Entertainment Lawyer at Endeavor/IMG, on who owns intellectual property.
Create an Ad
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The new business of growing old: multigen advertising
Why opportunities to excite older consumers have been missed by marketers who, instead of segmenting the group, choose to stick to stereotypes.
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Why Multichannel Campaigns Matter
Reach your people where they are, keep all your marketing in one place, and increase your ROI.
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Google Remarketing
Also called retargeting, Google remarketing is the technology that enables your Google Ads to follow potential customers as they move across the internet. When a user visits, a small snippet of code on your website adds them to a remarketing list.
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Harnessing Multichannel Marketing to Reach New People
How 17th Street Athletic Club used multiple channels together to grow their audience and recruit new members.
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