Prep & Start
Learn how to turn your idea into a business, or your side hustle into your only hustle.
How To Start an E‑Commerce Business—a Complete Guide
There’s a lot to do when you’re first figuring out how to start an e-commerce business. It can seem overwhelming to take that first step, but it doesn’t have to be.
Launching a Business
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Snapshot: Indie activewear to get you moving
From running gear and sports bras to wrist weights and yoga mats
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Everything you need to know about... finding a co-founder
Whether out of necessity or simply choice, you might be on the hunt for someone to build your business with. In one of the great understatements of our time, finding the right person is kind of important.
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Everything you need to know about... grant funding
Though typically reserved for non-profits and charities, there are plenty of grants available for small businesses if you fit the criteria – and have the skill and patience to find the right ones.
Create Your Brand
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Naming Your E-commerce Business and Website
Need help naming your online store? Learn what works and how to make the best choice for your business.
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Comment: Food brands beware
Andrea Hernández, founder of Snaxshot, a trend-forecasting company for the food-and-drink industry, discusses why brands need to think about more than aesthetics.
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Selling experiences
The founders of experience-booking platform Easol explain how they’re trying to simplify things for experience creators, and let us in on the adventures they’re most looking forward to this year.
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Comment: It's time for brands to find purpose
Elliot Kim, co-founder of Brooklyn-based backpack company Brevitē, discusses the importance of having a strong sense of corporate purpose and implores business owners to look beyond the bottom line.
Second Act
Mailchimp Presents Second Act, a show which follows those who have chosen a new direction in their careers, discovered their passions and defined their own versions of success
Grow Your Audience
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Insider insights on... What it takes to scale a consumer company
When it comes to building – and scaling – a consumer-facing business, there are a few fundamentals to keep in mind. We get the inside tip from two former business owners who have been there, done it and have now moved on to investing in the space.
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When your side hustle blows up
Founder SaVonne Anderson from Aya Paper Co tells us how she’s dealt with the early success of her stationery brand and shares four things she’s learned along the way.
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How to... build your business' profile on Pinterest
Pinterest is a lot more than just a virtual corkboard for DIYers and wedding planners. With more active users than Twitter – and more with the intention of making a purchase – it’s a super-relevant platform for brands to focus on.
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Back to basics: the cold email cheat sheet
Cold emails: we’ve all got to write them, but how do you craft one that cuts through without sounding as frosty as its name – or awkward? There’s no one-size-fits-all template, but here are some best practices.
Product-Market Fit
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Five-minute briefing: period products
For decades, menstrual hygiene brands have been hidden away at the backs of shops and are often made with harmful chemicals to boot. Now a new generation of period care companies are taking on an outdated sector and giving it a much-needed revamp.
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The repair revolution
With recent government legislation in the US, UK and Europe, the ‘right to repair’ movement is giving customers the freedom to tinker with the electronic goods they’ve purchased. But what impact will this have on indie local repair shops?
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The rise of food halls, revisited
Although the food-and-drink sector was hit hard by the pandemic, the low set-up costs and community focus of food halls means that more and more are now setting out their own stalls.
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Hacking hydration: the rise of energy drinks
From Canada to the UK, functional drinks brands are suddenly cleaning up. They claim to be better for you as well as the planet. But do they actually work? And which kinds of brands are dominating the market?
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